Slogan: “More Flags, More Fun!”
Discussion: Six Flags really missed the mark on this one. My advertising anger has been building inside for some time now, and it needs to be said: flags are not an indicator of fun. Interestingly, the campaign that now features the circa-2004 dancing bald man (see 2004 commercial here) originally featured a young Asian man. It should have been harmless, but something about the oversimplified syntax of “More Flags, More Fun,” makes it seem offensive. See for yourself below:
As if the television commercials were not enough, the public has been blessed with the arrival of radio ads that center around the flag scale of pleasant times. In one nearly unmentionable case, the protagonist is a female scofflaw who admits to taking a sick day from work to visit Six Flags on a previous day. She apparently has become brainwashed into looking at her world with respect to how many flags each activity would register. For instance, the upcoming staff meeting has no flags. Six Flags, on the other hand has six, as she explains to her coworkers. Why couldn’t they understand her logic? Clearly there must be more flags at Six Flags – it’s in the name. Therefore, you’re sure to find more fun nearby.
Really, Six Flags? If more flags equal more fun, why then do you have only six? There are 191 flags in front of the United Nations building in New York City, and as we all know the exterior of the U.N. is the pinnacle of exuberance and boisterous good times.
If Six Flags approved this campaign slogan thinking that it would catch on and become a part of our popular lexicon, I think they will find themselves to be sorely mistaken. The only time I can imagine anyone commenting on something in terms of the flag scale of fun, it would only be to sarcastically make fun of its absurdity, and even then, only once. For example,
“Mark, you went home with Sheila last night – how was it?”
“Two flags, tops.”
So, Six Flags, I give your Flag to Fun equivalence campaign points for effort and conviction, as you are relentless in your pursuit of forcing that awful slogan into our brains. We love your rides, and we didn’t even mind the dancing retiree, but it’s time to retire the flag = fun equation.